Private Equity's Public Distress

Private Equity's Public Distress
Sebastien Canderle (Auteur)

Download : EUR 9,29 (as of 12/05/2012 14:50 PST)

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Captivate! 17 Ways to Write Web Content that Attracts Readers, Creates Fans and Builds Your Business

Captivate! 17 Ways to Write Web Content that Attracts Readers, Creates Fans and Builds Your Business
Rebecca Garau (Auteur)

Download : EUR 2,68 (as of 12/04/2012 23:33 PST)

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CISO Leadership: Essential Principles for Success

CISO Leadership: Essential Principles for Success
Todd Fitzgerald (Auteur), CISSP Micki Krause (Auteur)

Download : EUR 41,10 (as of 12/04/2012 08:28 PST)

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The Handbook of Strategic Public Relations and Integrated Communications

The Handbook of Strategic Public Relations and Integrated Communications
Clarke Caywood (Auteur)

Download : EUR 33,92 (as of 12/03/2012 09:49 PST)

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Description du produit

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:

• Crisis management
• Marketing public relations
• Client-agency relationships
• Environmental public relations
• High-tech PR
• And more!

Research Methods for Business: A Skill Building Approach

Research Methods for Business: A Skill Building Approach
Uma Sekaran (Auteur), Roger Bougie (Auteur)

Download : EUR 37,27 (as of 12/02/2012 18:19 PST)

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Description du produit

Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
* A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more.
* New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations.
* The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated.
* Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book
* Examples and projects throughout each chapter help build the essential skills for managerial success.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Bid Management: Create Winning Bids and Proposals and Fund Applications; Find New Opportunities; Beat the Competition

Bid Management: Create Winning Bids and Proposals and Fund Applications; Find New Opportunities; Beat the Competition
Emma Jaques (Auteur)

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Designing Teaching Strategies: An Applied Behavior Analysis Systems Approach

Designing Teaching Strategies: An Applied Behavior Analysis Systems Approach
R. Douglas Greer (Auteur)

Download : EUR 51,91 (as of 12/01/2012 10:45 PST)

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Description du produit

The US Dept. of Education, in conjunction with the US Dept. of Health and Human Services, recently unveiled a $50 million effort to expand research on early childhood cognitive development. A key issue identified requiring more information and research was the education and professional development of educators. Along these lines, Doug Greer has prepared a book discussing how best to teach, how to design functional curricula, and how to support teachers in using state-of-the-art science instruction materials.

The book provides important information both to trainers of future teachers, current teachers, and to supervisors and policy makers in education. To trainers there is information on how to motivate, mentor, and instruct in-service teachers to use the best scientifically based teaching strategies and tactics. To in-service teachers, there is information on how to provide individualized instruction in classrooms with multiple learning and behavior problems, school interventions to help prevent vandalism and truancy, and how curricula and instruction can be designed to teach functional repetoirs rather than inert ideas. To policy makers and supervisors, the book discusses how to determine the effectiveness of curricular innitiatives toward meeting mandated standards in national assessments.

Doug Greer was recently awarded the Fred S. Keller Award for Distinguished Contributions to Education by APA for the research and application of the material covered in this book.